
I am going to start a series called “(Da) What’s on my Mind” and in this series I will just write about the music world and music business. I am not doing this to push my opinion onto other people but to hopefully start a discussion and hear other people’s thoughts on the subject. I am clearly not an expert on any aspect of music, so I am just giving my observations and asking questions. My first post will be on major record labels and more specifically Drake’s signing with Young Money.
Drake has a huge hit this year in “Best I Ever Had”, possibly one of the biggest in music in general and not just Hip Hop. In San Francisco, there was a while where it may be playing on all 3 “Urban” stations and would definitely be heard multiple times every hour. Given that success and the popularity of his mixtape “So Far Gone” he went ahead and signed with a label notorious for not releasing music. Young Money brings Lil’ Wayne’s name which does help, and in fact, had already because Weezy was featured numerous times on Drake’s tape. But we have already seen it with artists such as Curren$y where Young Money fails to capitalize on popularity and refuses release any album by an artist besides Wayne. Then as expected, Drake’s album received an early 2010 release date – that means that at the very earliest, it won’t be out for 4-5 months! It seems to me, that if I were Drake, before I signed with a label I would make sure my album was coming out next quarter/ASAP! Does he expect to keep the buzz he had from summer ‘09 all the way until spring ’10!? So now they are re-releasing “So Far Gone” without many of the songs because they are selling it and therefore would have to clear numerous samples. Their plan is to sell a mixtape that is free to download, legally! This just does not make sense to me on Drake’s part, I understand what YM is doing because they have always done it, but I cannot see why Drake would commit to his label. Drake even said it himself in his new song Forever, “labels want my name beside the X like Malcolm/ everybody got a deal, I did it without one.” So what has changed? I would love to hear other reasons that I have not thought of so please comment below, especially from those in the music game who may be independent or major.
I obviously do not understand all of the music business but it seems that many times the major record label holds back the artist. I know Rhymefest has been unable to release “El Che” because of a label, Curren$y left Young Money, Wiz Khalifa left Warner Brothers and B.o.B.’s album has stalled on his negotiating of a 360 deal*. On the other hand, there are huge pluses to being part of a major, like major distribution guaranteed, major publications receiving the album and all that other publicity. I also understand with the Internet, a record label is not AS necessary as it was in the 90s where distribution was near impossible. What do you guys think? What makes it worth it to sign with a major when you have the option and when is it too much?
*A 360 deal is one that would let the record company handle all aspects of his career including but not limited to merchandising and concerts on top of the album sales and distribution.

shiky
August 27, 2009
Can Jay Sean get some love pleaseee? First Indian signed to YM what’s up America
Anu
August 28, 2009
I dunno I might just be cynical about drake but the thing is it seems like for him it’s about fame. Thing is Weezy’s been weaning him into the industry for a while now. A lot of his success has been in big thanks to wayne so why not try and attach himself more to his mentor? To someone who’s going to carry him to success. I really thinks it’s about their relationship and not about YM. The need to sign with a major has a lot to do with what your actual goals are in hip hop and your personal philosophy. Drake’s an actor turned hip hop artist claiming thug. He’s just feelin himself and his career.
Jas Il
September 1, 2009
the thing about having a major backing you is that you automatically get some kind of “approval” from the masses because you can say that you signed to a major. and although their budget is larger than independents, we have been shown time and time again that they don’t always put out talented artists (see def jam). majors ESPECIALLY are no longer willing to put in the time to develop artists and see them grow. they want them full-grown and ready to push to the mainstream.
Anthony
September 2, 2009
I agree completely ben. With major label backing, It’s really not that hard to become a successful artist. Release a single two months before your album drops, then a second single a couple weeks before. One of those singles will be a club song, and one will be a girl record. It’s a tried and true formula,yet we see artists fucking it up over and over again, then blaming their lackluster sales on not enough promotion. Why is drake not releasing an album right now? Why isnt his manager or A&R demanding it? I remember two years ago Ben we were talking about Stephen Curry, after he had that fantastic tournament, and we agreed that he should just declare for the draft, because his stock will never be higher than it was at that point. It’s the same thing here, drake has two number one singles, and is featured on Mary J Blige’s new song,which is sure to be a hit because shes Mary. His stock will never be better, yet he’s not going to put an album out for a year?!!
I think this is also linked to a bigger problem. If you want to be a successful artist you cannot sign to a label where the studio head is a rapper himself. All the focus, planning and effort goes to that artist, because its his label. Look at Young Money: Tyga flopped, Currensy left, Jae Millz album will never come out. And it’s not just Wayne, look at any rapper who’s been a studio head. The Bravehearts flopped under Nas’ label, even though Jungle is Nas’ own brother. Def Jam was once the most successful hip hop label, but Jay-Z’s managed to run it into the ground with an Isiah Thomas like ineptitude. Young Guns, Memphis Bleek, Freeway, Beanie Sigel, LL Cool J, Joe Budden, all had failed projects or left the label, and that’s only the abridged list. Posse members or proteges never become stars on somebody else’s label. You need a team thats invested in your own successful career, not the career of the guy who signs their checks.
Clif Soulo
January 11, 2010
dope article, i totally agree, and was pretty much dumbfounded when he signed. Drake pulled a John McCain. well not really cuz John McCain was doomed from jump, but signing to YM was just a really shocking decision.