Browsing All Posts filed under »Editorials«

I Am PR Agency – Marvelous Marketer: How To Organize Your Own Concert [Editorial]

August 26, 2015 by

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Back in my artist days, I started organizing my own shows once I built a decent base. My first show was at Crash Mansion in NYC [now closed] and the capacity of the venue was about 100 people. I brought 75 people there, in the rain, on a Monday night in NYC. We remarketed the […]

I Am PR Agency – Marvelous Marketer: How To Spot Scams! [Editorial]

August 24, 2015 by

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I can get you on the biggest blog in the world tomorrow with just 1 song, and a bathroom selfie. Not. You’d be surprised how many indie artists fall for the “I’m an A&R at [INSERT LABEL NAME HERE] and I can get you on [INSERT BLOG NAME/RADIO STATION/TV STATION HERE] tomorrow, just pay me […]

I AM PR Agency – Marvelous Marketer: Develop Your Own Platform! [Editorial]

August 22, 2015 by

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Marvelous Marketer : Develop Your Own Platform! This one goes back to the other article about owning your traffic. Develop a platform, not just a website, to receive the traffic that your content generates. For example, if you have a video that you just released on VEVO, maybe have a deluxe, or directors cut available […]

I am PR Agency – Marvelous Marketer: Don’t Sleep On Youtube! [Editorial]

August 21, 2015 by

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A lot of indie artists have a lot of great content and online marketing ideas. They post a few videos here and there, hoping that one of them will go “viral”. When a social network does not deliver on this, they move to another strategy. Consistency is key, even in developing Youtube videos. Once again, […]

Marvelous Marketer – Leave The Labels Alone! 3 Ways to Profit In The New Music Economy! [Editorial]

August 18, 2015 by

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The labels are going out of business. Their new model is to source income from the indie community with “Distribution Deals”, but they distribute and market nothing. If you get signed, they are getting a slice of your income for doing nothing, except for you being in the “club” – being able to use their […]

Marvelous Marketer – 6: Creative Ideas on Video Shoots, Photoshoots! [Editorial]

August 8, 2015 by

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Stop spending hundreds of dollars on studio photo shoots and video shoots. Why? Beyonce shot a video that netted her millions of views on her cell phone. Even I shot a video for less than $200 which netted me TV time on VH1 Soul for almost 2 years. Creativity is the best marketing plan in […]

Marvelous Marketer – 5: Why Chase Radio? You Have The Internet! [Editorial]

August 5, 2015 by

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We have a lot of clients and people who call us to ask if we do radio campaigns. Why? If you have the internet, with access to the entire world, and low-cost ways to promote yourself [if you’re creative] why are you seeking a high cost, non-effective method of promotion? Some facts about radio: 1. […]

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