Support The Red Couch Project

Posted on September 6, 2012 by




Give me a second here. Let’s take a break from listening to and critiquing artists to talk a little about supporting them. Here at Da What we’re trying to cover the best of the best in Hip Hop. Some of the music we share is highly commercially successful, but we like to pride ourselves on supporting independent Hip Hop heads, connecting you with artists who are not easy to find on the mainstream blogs. It’s not always easy to find and support these artists, but there are people who are doing what they can to make it possible. Enter, my good friend Danny.

Danny Smith and I lived in a co-op together for the better part of 2 years at Stanford University. On Monday nights Danny would get the other residents and guests from elsewhere together over wine to showcase some of the most talented student-musicians on Stanford’s campus. During the rest of the week, Danny continued to support these artists through The Red Couch Project.

Now Danny and his team are trying to expand their project beyond the realm of Stanford. In their own words,

There are musicians everywhere. No, really, you probably passed three today without even knowing it. Some of them you’ve maybe heard play at a local party or event, but a lot of them either don’t have the time, confidence, or connections to land gigs that will get them noticed, and they definetly don’t have the funding to put together a professional showcase. The music you hear on your campus or at your coffee shop is just the tip of the iceberg. There’s a whole friggin’ goldmine of talent in there! It shouldn’t be so hard to expose your music. It shouldn’t be so hard to meet other musicians. The infrastructure of the music industry is changing – musicians are rebelling against the grip of record label giants and carving out their own paths. Don’t believe us? Ask Amanda Palmer and her miraculous Kickstarter campaign. It’s time we create our own industry – one centered around intimate experiences, personal connections, and real music.

Now, in my experience, a lot of projects that try and support independent artists end up supporting artists of the indie genre (not one and the same). There’s nothing wrong with that, but I’d love to see more of these programs support artists of other genres, in particular Hip Hop. The Red Couch Project has supported a number of talented aspiring Hip Hop artists. I encourage you to check out a couple of them here and here (full disclosure: these two are both my homies, but I promise they’re both incredibly talented!).

I encourage you to go check out The Red Couch Project’s indiegogo page and think about supporting them. A little goes a long way, and by supporting them you are supporting independent music.