I Am PR Agency – Marvelous Marketer: All News Is Newsworthy [Editorial]

Posted on September 4, 2015 by


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Sometimes clients start producing great content, like videos for freestyles or cover songs of a particular style in a genre.

Then they stop.

Because they don’t want to “oversaturate” the internet.

The internet has been “oversaturated” since it was born. It has extendable memory, and will continue to grow in complexity as long as people are investing time and energy into it.

Layman’s terms: You cannot oversaturate the internet.

By publishing large amounts of content, and driving traffic to it, you become a source for a particular need in the eyes of search engines.

For example:
Our PR Tips, Marvelous Marketer posts, client news, press releases, and Twitter stream all publish content about PR and Marketing. This is a soft marketing approach to fill up search engines with expert advice over long periods of time. Since we drive traffic to our content daily, and consistently, it’ll only be a matter of time before we become known to the world as the expert for all things indie!

We have used the above methods in several campaigns over the years and have found that the best marketing tactic is a constant promotion of your brand to bloggers, people, tastemakers, and social media.

Keep publishing!

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