Lately, we have heard some people tell us that they do their own publicity.
But they are barely generating impressions, have no reach or awareness, and no press placements.
A publicist is still very necessary in this day and age. The role of a PR has greatly expanded, and can now be quantified. With the advent of Analytics, a PR’s job is to generate large-scale reach and awareness at an incredibly low cost compared to advertising. PR is also something that has to be done over time. It’s a full-time job, when would you have time to perform or make music?
Because of the information that needs to be processed and routed, the e-commerce platforms that need constant users flowing thru and engaging, you’re always going to need a publicist. The key is to pick the lowest cost one that can provide the best results quantifiably.
Learn more about how I AM PR does this
Da-What 
Posted on December 28, 2015 by Benja
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