With the respect of rap’s old guard and a legion of devoted fans across the nation, Nef The Pharaoh is the leader of the Bay Area’s new school. Pulling up in his all-white Mercedes, Nef takes over the United Kingdom with fellow East Bay star G-Eazy in “Born Leader.” Filmed during the London stop of G-Eazy’s When It’s Dark Out Tour, which featured Nef as an opening act, the video finds the pair relaxing near the River Thames before performing a sold out show. Featuring a glowing spoken introduction from Nef’s mentor and Sick Wid It Records boss E-40, “Born Leader” is a shimmering West Coast party anthem about embracing influence and achieving a grand destiny. Premiered today by The FADER, “Born Leader” is the latest step in Nef’s ascension to the top of the Hip-Hop world.
Why, thank you, Nef the Pharaoh. Thank you for blessing us with the hyphy Christmas carol we didn’t know we were missing. 🙏🏽
Teaming up with acclaimed producer Ryan Hemsworth, the Sick Wid It Records rapper releases “Mistletoe,” his unique spin on the Christmas spirit of giving. 😭 Playfully spitting boastful rhymes over dulcet piano lines, Nef flips melodies and lyrics from some holiday classics, including “Rudolph the Red-nosed Reindeer,” “Jingle Bells,” and “I Saw Mommy Kissing Claus.” Spreading Christmas cheer as only Nef can, “Mistletoe” will turn any ordinary holiday party into a true turn-up function.