Zimbabwe-born Londoner KWAYE today revealed his stunning debut single “Cool Kids” alongside its effortlessly stylish visual accompaniment. Drawing on sleek neosoul and pioneering funk influences, KWAYE’s “Cool Kids” marks the beginning of a new chapter on his exciting journey with LA tastemaker label Mind of a Genius. The FADER described it as, “totally transfixing.” It may have been fate that put globetrotting 22 year old singer-songwriter KWAYE in the back of the Uber that ended up delivering him to his first record deal, but it was a lifetime of preparation that made him ready for it.
The Zimbabwe-born, London-raised student was in the midst of study abroad at UCLA, taking classes in African-American studies and the music industry. Within a week of landing he met a producer and the first thing they created together was a demo for what would become his breakout single “Cool Kids.” While still figuring out his way around the city, KWAYE was picked up in Downtown LA by an Uber driven by a former A&R executive, and after hearing “Cool Kids” he arranged to pass it along to Mind of a Genius label head David Dann. MOAG provided KWAYE with a place to work and record, and within just a couple weeks he was the label’s first UK signing.