Browsing All Posts filed under »Da-What Original Series«

I Am PR Agency – Marvelous Marketer: How To Organize Your Own Concert [Editorial]

August 26, 2015 by

0

Back in my artist days, I started organizing my own shows once I built a decent base. My first show was at Crash Mansion in NYC [now closed] and the capacity of the venue was about 100 people. I brought 75 people there, in the rain, on a Monday night in NYC. We remarketed the […]

I Am PR Agency – Marvelous Marketer: How To Spot Scams! [Editorial]

August 24, 2015 by

0

I can get you on the biggest blog in the world tomorrow with just 1 song, and a bathroom selfie. Not. You’d be surprised how many indie artists fall for the “I’m an A&R at [INSERT LABEL NAME HERE] and I can get you on [INSERT BLOG NAME/RADIO STATION/TV STATION HERE] tomorrow, just pay me […]

I AM PR Agency – Marvelous Marketer: Develop Your Own Platform! [Editorial]

August 22, 2015 by

0

Marvelous Marketer : Develop Your Own Platform! This one goes back to the other article about owning your traffic. Develop a platform, not just a website, to receive the traffic that your content generates. For example, if you have a video that you just released on VEVO, maybe have a deluxe, or directors cut available […]

I am PR Agency – Marvelous Marketer: Don’t Sleep On Youtube! [Editorial]

August 21, 2015 by

0

A lot of indie artists have a lot of great content and online marketing ideas. They post a few videos here and there, hoping that one of them will go “viral”. When a social network does not deliver on this, they move to another strategy. Consistency is key, even in developing Youtube videos. Once again, […]

Marvelous Marketer – Leave The Labels Alone! 3 Ways to Profit In The New Music Economy! [Editorial]

August 18, 2015 by

0

The labels are going out of business. Their new model is to source income from the indie community with “Distribution Deals”, but they distribute and market nothing. If you get signed, they are getting a slice of your income for doing nothing, except for you being in the “club” – being able to use their […]

#DaHipLife Ep. 11 – Episode [Editorial]

August 10, 2015 by

0

Dancehall: it seems to be a preferred genre for youth pretty much everywhere. Especially with the blurred lines of today’s genre definition, it has become increasingly difficult to find an international club song that has no Dancehall elements.   Episode is one of Ghana’s up and coming talents that is looking to make a mark on the […]

Marvelous Marketer – 6: Creative Ideas on Video Shoots, Photoshoots! [Editorial]

August 8, 2015 by

0

Stop spending hundreds of dollars on studio photo shoots and video shoots. Why? Beyonce shot a video that netted her millions of views on her cell phone. Even I shot a video for less than $200 which netted me TV time on VH1 Soul for almost 2 years. Creativity is the best marketing plan in […]

Marvelous Marketer – 5: Why Chase Radio? You Have The Internet! [Editorial]

August 5, 2015 by

0

We have a lot of clients and people who call us to ask if we do radio campaigns. Why? If you have the internet, with access to the entire world, and low-cost ways to promote yourself [if you’re creative] why are you seeking a high cost, non-effective method of promotion? Some facts about radio: 1. […]

#DaHipLife EP. 10 – C-Real the EMCeo Interview [Video]

July 26, 2015 by

0

As far as personal preference goes, C-Real is one of my favorite emcees in Ghana. Thanks to the battle scene, he came up tested and ready to prove – a tried and true upbringing that numerous emcees can thank for their ability to not just survive but thrive.  He lives for hip hop but it […]

#DaHipLife Ep. 9 – Adina [Editorial]

July 21, 2015 by

0

For episode 9, Da-What is featuring the first singer in the #DaHipLife series. Adina’s big breakthrough came when she won the 3rd season of a popular show in Ghana called “Stars of the Future”.  Her road since has not been completely smooth but she has emerged in 2015 with a new degree and surrounded by a […]