Browsing All Posts filed under »The Marvelous Marketer«

I AM PR Agency – Marvelous Marketer: Develop Your Own Platform! [Editorial]

August 22, 2015 by

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Marvelous Marketer : Develop Your Own Platform! This one goes back to the other article about owning your traffic. Develop a platform, not just a website, to receive the traffic that your content generates. For example, if you have a video that you just released on VEVO, maybe have a deluxe, or directors cut available […]

I am PR Agency – Marvelous Marketer: Don’t Sleep On Youtube! [Editorial]

August 21, 2015 by

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A lot of indie artists have a lot of great content and online marketing ideas. They post a few videos here and there, hoping that one of them will go “viral”. When a social network does not deliver on this, they move to another strategy. Consistency is key, even in developing Youtube videos. Once again, […]

Marvelous Marketer – Leave The Labels Alone! 3 Ways to Profit In The New Music Economy! [Editorial]

August 18, 2015 by

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The labels are going out of business. Their new model is to source income from the indie community with “Distribution Deals”, but they distribute and market nothing. If you get signed, they are getting a slice of your income for doing nothing, except for you being in the “club” – being able to use their […]

Marvelous Marketer – 6: Creative Ideas on Video Shoots, Photoshoots! [Editorial]

August 8, 2015 by

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Stop spending hundreds of dollars on studio photo shoots and video shoots. Why? Beyonce shot a video that netted her millions of views on her cell phone. Even I shot a video for less than $200 which netted me TV time on VH1 Soul for almost 2 years. Creativity is the best marketing plan in […]

Marvelous Marketer – 5: Why Chase Radio? You Have The Internet! [Editorial]

August 5, 2015 by

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We have a lot of clients and people who call us to ask if we do radio campaigns. Why? If you have the internet, with access to the entire world, and low-cost ways to promote yourself [if you’re creative] why are you seeking a high cost, non-effective method of promotion? Some facts about radio: 1. […]

The Marvelous Marketer – #4: Cannes Edition [Editorial]

June 2, 2015 by

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Great marketers know how to market their skills no matter where you put them on god’s green earth. My skills as a marketer were put to the test when I visited France for the Cannes Film Festival. One of my clients wanted to get media coverage in Europe and with no contacts in that market […]

The Marvelous Marketer – Marketing Myth #3: I can Bypass The Small Blogs & Head Straight To the Top [Editorial]

May 7, 2015 by

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  The latest installment of Da-What and IAMPR Agency’s effort to help independent artists! I have had at least thousands of conversations over the last 6 years with musicians wanting to bypass being featured on small blogs. It didn’t matter which genre: Rock, Pop, Rap, RNB or else, the big goal was landing the huge media […]

The Marvelous Marketer – Marketing Myth #2: I Can Get A Record Deal By Spamming Record Execs Via Twitter [Editorial]

April 29, 2015 by

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The second installment of IAMPR Agency and Da-What’s editorial series to help independent artists learn about the industry and dismiss the marketing myths that are so commonly accepted. We could all use more visibility to increase the awareness of our businesses! However there are some creative ways to get to that goal and destructive ways […]

The Marvelous Marketer – Marketing Myth 1: Why Aren’t My Numbers Growing Overnight? [Editorial]

April 22, 2015 by

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In an attempt to help bring more information to the indie artists and help them navigate the difficult landscape that is 2015’s music industry, Da-What and IAMPR Agency have joined forces on a new column “The Marvelous Marketer”. So without further ado, here is the first installment “Marketing Myth 1: Why Aren’t My Numbers Growing […]