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Fame is a mechanism to create demand for products and services. We have made a lot of people famous, and we thought that was it. Turns out there’s a lot more. Fame by itself does not make money. If you don’t have the infrastructure set up to create sales from large amounts of awareness, fame […]
Back in my artist days, I started organizing my own shows once I built a decent base. My first show was at Crash Mansion in NYC [now closed] and the capacity of the venue was about 100 people. I brought 75 people there, in the rain, on a Monday night in NYC. We remarketed the […]
I can get you on the biggest blog in the world tomorrow with just 1 song, and a bathroom selfie. Not. You’d be surprised how many indie artists fall for the “I’m an A&R at [INSERT LABEL NAME HERE] and I can get you on [INSERT BLOG NAME/RADIO STATION/TV STATION HERE] tomorrow, just pay me […]
Marvelous Marketer : Develop Your Own Platform! This one goes back to the other article about owning your traffic. Develop a platform, not just a website, to receive the traffic that your content generates. For example, if you have a video that you just released on VEVO, maybe have a deluxe, or directors cut available […]
The labels are going out of business. Their new model is to source income from the indie community with “Distribution Deals”, but they distribute and market nothing. If you get signed, they are getting a slice of your income for doing nothing, except for you being in the “club” – being able to use their […]
Da-What 
November 23, 2015 by Benja
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