Browsing All posts tagged under »Marketing«

I Am PR Agency – Marvelous Marketer: All News Is Newsworthy [Editorial]

September 4, 2015 by

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Sometimes clients start producing great content, like videos for freestyles or cover songs of a particular style in a genre. Then they stop. Because they don’t want to “oversaturate” the internet. The internet has been “oversaturated” since it was born. It has extendable memory, and will continue to grow in complexity as long as people […]

I Am PR Agency – Marvelous Marketer: How To Spot Scams! [Editorial]

August 24, 2015 by

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I can get you on the biggest blog in the world tomorrow with just 1 song, and a bathroom selfie. Not. You’d be surprised how many indie artists fall for the “I’m an A&R at [INSERT LABEL NAME HERE] and I can get you on [INSERT BLOG NAME/RADIO STATION/TV STATION HERE] tomorrow, just pay me […]

I AM PR Agency – Marvelous Marketer: Develop Your Own Platform! [Editorial]

August 22, 2015 by

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Marvelous Marketer : Develop Your Own Platform! This one goes back to the other article about owning your traffic. Develop a platform, not just a website, to receive the traffic that your content generates. For example, if you have a video that you just released on VEVO, maybe have a deluxe, or directors cut available […]

I am PR Agency – Marvelous Marketer: Don’t Sleep On Youtube! [Editorial]

August 21, 2015 by

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A lot of indie artists have a lot of great content and online marketing ideas. They post a few videos here and there, hoping that one of them will go “viral”. When a social network does not deliver on this, they move to another strategy. Consistency is key, even in developing Youtube videos. Once again, […]

Marvelous Marketer – Leave The Labels Alone! 3 Ways to Profit In The New Music Economy! [Editorial]

August 18, 2015 by

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The labels are going out of business. Their new model is to source income from the indie community with “Distribution Deals”, but they distribute and market nothing. If you get signed, they are getting a slice of your income for doing nothing, except for you being in the “club” – being able to use their […]

Marvelous Marketer – 6: Creative Ideas on Video Shoots, Photoshoots! [Editorial]

August 8, 2015 by

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Stop spending hundreds of dollars on studio photo shoots and video shoots. Why? Beyonce shot a video that netted her millions of views on her cell phone. Even I shot a video for less than $200 which netted me TV time on VH1 Soul for almost 2 years. Creativity is the best marketing plan in […]

Marvelous Marketer – 5: Why Chase Radio? You Have The Internet! [Editorial]

August 5, 2015 by

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We have a lot of clients and people who call us to ask if we do radio campaigns. Why? If you have the internet, with access to the entire world, and low-cost ways to promote yourself [if you’re creative] why are you seeking a high cost, non-effective method of promotion? Some facts about radio: 1. […]

The Marvelous Marketer – Marketing Myth #2: I Can Get A Record Deal By Spamming Record Execs Via Twitter [Editorial]

April 29, 2015 by

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The second installment of IAMPR Agency and Da-What’s editorial series to help independent artists learn about the industry and dismiss the marketing myths that are so commonly accepted. We could all use more visibility to increase the awareness of our businesses! However there are some creative ways to get to that goal and destructive ways […]

The Marvelous Marketer – Marketing Myth 1: Why Aren’t My Numbers Growing Overnight? [Editorial]

April 22, 2015 by

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In an attempt to help bring more information to the indie artists and help them navigate the difficult landscape that is 2015’s music industry, Da-What and IAMPR Agency have joined forces on a new column “The Marvelous Marketer”. So without further ado, here is the first installment “Marketing Myth 1: Why Aren’t My Numbers Growing […]